Lazada Invests In AI To Present The Best Shopping Experience

JAKARTA Kantar's research on the Adoption of Artificial Intelligence (AI) in Southeast Asian e-commerce shows that consumers believe in AI needs. Lazada also paid attention to this finding.

The survey results show that 96 percent of consumers in Indonesia believe that AI can help them sort relevant products and suit their preferences. However, 49 percent of respondents found it difficult to shop.

They often miss vouchers or discounts that limit their desire to buy goods. In response to this, Lazada has added the AI system to their e-commerce platform.

Named AI Lawah, this shopping assen is designed for personal leih in serving its consumers. Lazada says that this AI model can help users find attractive offers quickly.

That way, users no longer need to look for discounts or vouchers manually. AI La totaling can also help users compare prices competitively so that they can become smarter consumers.

"We realize that the current role of AI has become an inseparable part of people's daily lives, as in online shopping decisions," said Head of Business Growth and Operations of Lazada Indonesia Amelia Tediarjo.

Amelia added that this understanding encourages them to continue investing in technology development, including AI. The hope is that Lazada can provide a 'smart and more personal shopping experience'.