IdeaFest 2025 Appears With A New Face, Ready To Expand Impact And Reach

JAKARTA - Indonesia's largest creative festival, IdeaFest will be held again from October 31 to November 2, 2025 at the Jakarta International Convention Center (JICC). At the 14th event, Ideafest comes with a new face through a fresh and modern visual identity.

Setia with her mission to provide spots and energy for creative industry players, this event also encourages the development of innovative ideas in order to increase national creative economy growth. This year, IdeaFest will also be present in Surabaya to expand collaboration opportunities and exchange of knowledge across regions.

IdeaFest 2025 brings the spirit of Cult)ive The Culture, where they invite various creative communities to jointly cultivate the future through inclusive dialogue and innovation.

Based on data from the Ministry of Investment and Downstreaming, investment realization in the creative economy sector reached IDR 162.6 billion in 2024, a significant increase compared to the previous year of IDR 99.5 billion. This figure shows the huge potential of the creative industry as one of the economic sources in the future. Through its role, IdeaFest as a collaborative platform also encourages the growth of the creative economy sector in Indonesia.

We believe creativity and ideas will have energy if we collaborate. Therefore, this year, we introduce a new logo with highlight elements and energy that symbolizes our commitment to highlight the creative ideas of IdeaFriends in accelerating the development of the creative industry in Indonesia. In addition, we also present relevant and adaptive programs, not only in Jakarta, but also in Surabaya on August 1's 1'3, 2025. The presence of IdeaFest in these two big cities opens up space for various creative industry players to collaborate and accelerate innovation. We hope that the creativity spirit of young Indonesians will continue to grow, and IdeaFest will be present in more cities in the future," said Ben Soebiakto as Co-Chair IdeaFest at Kick-Off Press Conference July 23 in the Central Jakarta area.

The theme 'Cult)ive The Culture' is interpreted as a reflexive invitation to preserve culture while at the same time relevating it with the dynamics of today's day. This theme reminds that culture is not just a legacy from the past, but rather a result of a collective process that continues to develop and adapt with society. Culture is reflected in various aspects of everyday life, ranging from trends, lifestyles, to perspectives on the world.

Through this theme, IdeaFest encourages every individual and community to actively play a role in maintaining and developing a culture to remain relevant and inspiring. Thus, culture can be a strong foundation for innovation and sustainable creativity in the future.

Cultivation is not only something inherited, but also something that lives and continues to grow through the collective contribution of all of us. We hope that the IdeaFest 2025 can become an inclusive and authentic space to facilitate the process. Together with braintrust cross-fields, content curation and maturation are carried out collaboratively, in the hope of triggering the birth of new local cultural-based initiatives and innovations, which grow from inspiration, collaboration, and energy of creative industry players," said Desy Bachir, Co-Chair IdeaFest.

For three days, IdeaFest 2025 will present various interesting programs such as IdeaTalks, IdeaFest X, IdeaFest Night, Experential Expo, to Creative & Food Market which collaborates with Setime. This festival brings together more than 600 speakers in 140 cross-disciplinary inspirational sessions, opens new exploration space, encourages innovation, and strengthens impactful collaboration.

IdeaFest is also a catalyst for collective creativity, encouraging ideas from various social groups to develop into real action. In Creative & Food Market, IdeaFest together during the time also presented more than 250 selected local brands from various categories, ranging from lifestyles, culinary, to daily necessities products.

Jansen Ongko, ApKI Fitness Coach who is present as a speaker will invite him to bring the topic of sports culture in Indonesia which has recently become a trend.

The term of promoting society and socializing sports reflects the importance of making physical activity part of a culture that is sustainable across generations. A healthy lifestyle must be understood as the main foundation that is maintained for life, to old age. Through IdeaFest, we hope that by curating relevant speakers and raising issues that are developing, the public can be more aware and focused on the importance of health and fitness as part of the creative industry that continues to grow," said IdeaFest presents inspiring figures from national to international who have a positive impact on the development of the creative industry. They are experts in various fields such as film, music, fashion, technology, politics, F&B, comedy, sport, and others," he explained.

IdeaFest 2025 participants will be able to enjoy various discussion sessions, workshops, and exhibitions designed to inspire and encourage innovation. IdeaFest is an event for every generation to speak out loud and brave, and collaborate across generations to accelerate the growth of the creative industry in Indonesia.

This event collaborated with i Bank Saqu as Official Bank Partner and Indofood as Official Sponsor through brand Indomie, Pop Mie, Indomilk, Chitato Lite. For ticket purchases and further information regarding the entire series of IdeaFest 2025 events, please visit the official social media account @ideafestid. Tickets can be obtained starting from IDR 300,000 through Loket.com.