BLACKPINK's Lisa Brings New Trends, After Labubu Now Shows Off Cryptatory Dolls
JAKARTA - The world's collection of toys and echoed knick-knacks has returned to the spotlight. After the Lububu phenomenon that caused a stir and was difficult to find, now there are newcomers who have managed to win the hearts of the collectors, namely the keychainCrybaby.
Uniquely, Cryptaby's popularity skyrocketed sharply, because it was popularized by Lisa BLACKPINK. This doll with the characteristics of the cheeks and teary eyes has indeed been stealing attention for a long time.
Cryptatory, created by Thai artist Molly Yllom (Nisa "Mod" Srikamdee) in 201. Originally created from the creator's emotional expression.
"I don't mean to make Cryptatory like a baby, or even human. Cryptatory for me is internal emotion," Molly said, in an interview with POP MART, quoted from Harper's Bazaar's official website.
"Give it a normal thing, a normal feeling. Maybe sometimes we feel there's someone who should tell me that it's okay to cry. Everyone cries sometimes," he continued.
SEE ALSO:
This philosophy makes Cryptaby a symbol of a reminder that it's okay to express emotions.
The role of BLACKPINK's Lisa in boosting the popularity of Cryptababy cannot be underestimated. Previously, Lisa was known as a trendsetter to successfully popularize Labubu. This makes the character doll the target of many people. Now, history is repeated with Cryptababy.
The key moment occurred when Lisa was seen hanging from the Love You Cherry Much doll on her Louis Vuitton bag. The doll, which consists of two Cryptabies decorated with green ribbon cherries, immediately caught the attention of netizens and fans.
The photos and videos of Lisa with the unique bag hanger went viral. Of course, this triggers a wave of searches and purchases of Crybaby around the world.
The popularity of Cryptababy is increasingly unstoppable thanks to the 'blind box' strategy of POP MART, a giant Chinese toy company that has collaborated with Molly Yllom since 2021.
This blind box concept makes the buying experience more exciting because buyers don't know what character they will get until the box opens. This of course triggers the desire to collect all the series, and ultimately makes Combay always sold out everywhere.
If you are interested in this Cryptatory doll, you can buy it on the official Pop Mart website. This doll is sold for IDR 600 thousand to IDR 1 million.