TikTok Will Add A Special Label For Songwriters Accounts

JAKARTA TikTok announced the launch of the Songwriter label on its platform in beta. This feature was launched to highlight the people working behind the popularity of a song.

By launching this innovative feature, TikTok wants to introduce what songs the songwriters are making. The vertical video platform will provide the latest platform for songwriters by displaying their music and content side by side.

Songwriters can highlight the works they write themselves or together. They can also share interesting stories behind making music, their work, or their lives to fans.

There are two main components in the launch of this new feature. First, TikTok will add Songwriter labels to the songwriter's account, precisely at the bottom of their name. Next, there is the Songwriter Music tab that was created to perform their Artificial song.

In this inaugural launch, TikTok partnered with a number of famous songwriters, including Lauren Christy, Toby Gad, and Justin Tranter. The songwriters helped TikTok in testing and providing input for the development of its features.

Jordan Lowy, Global Head of TikTok Music Issuance License and Partnership, expressed his commitment to launching this feature. Representing TikTok, he is determined to support songwriters and highlight the various musical works they have created.

"TikTok is unique because of its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them tell stories about their music, work and life," Lowy said in a statement.

This new feature was launched to complement various existing tools for songwriters on TikTok. This includes the #BehindTheSong campaign which was presented to highlight the story behind the song, the 'New' label for the latest release, and the 'Add to Music App' feature for storing songs to streaming services.