Scooter Braun Responds To Justin Bieber's Latest Album
JAKARTA - The launch of Justin Bieber's new album, SWAG, has received the spotlight of many people, including the former manager who has worked with him for a long time, Scooter Braun.
As is known, Bieber has officially launched his seventh studio album on Friday, July 11 last week. The album features the star relying on a more introspective voice that produces some of his most personal material.
SWAG features 21 new songs, but the total duration is less than an hour. A number of musicians were also involved as collaborators, namely Dijon, Lil B, Sexyy Red, Gunna, Cash Cobain, 2 Chainz, and many more.
For the surprise release of the album, Braun responded through an Instagram Story upload.
"This weekend was beautiful and I received a lot of text messages about how I feel about Justin's new album," Braun wrote, starting his response.
So, I'm just going to stop here.. This, without a doubt, is Justin Bieber's most authentic album to date. This album is beautiful, as it is, and really reflects itself. And that's important. "
Braun continued: I have the honor to witness its development for almost two decades. In every journey, there comes a time when an artist truly finds his identity and that's what he has done here. He pours his soul into this project, and you can feel it in every of his works.
Braun said the way Bieber released his album was surprising was as intentional as the music he displayed.
And I'm happy to see him do it this way. I didn't play any role in this song, but as someone who always believed in him, I was very proud, impressed, and really enjoyed his music," he said.
Furthermore, Braun called "DAISIES" his favorite track for the album. "Swag Streaming and supporting authentic voices."