Gigi Hadid Debuts As Creative Director Of Brazilian Sandals

JAKARTA - Supermodel Gigi Hadid has again stolen the public's attention, this time not from the fashion show stage, but through her new work as creative director.

Hadid has now penetrated the design realm by cooperating with Brazilian sandals, Havaianas, in the launch of a collection of limited edition capsules. This marks a new step in his fashion career which continues to grow behind the scenes of the creative industry.

"As someone who has liked this brand for a long time, being able to participate in designing my own special collection of versions is an extraordinary experience," Gigi said.

This collection takes inspiration from the feminine and classic art of pin-ups, combined with a typical glamorous aura of summer. The design displayed reflects a stylish style like the California coastal style of Gigi's personal style which is known to be effortless but still elegant.

Gigi presents a retro nuance combined with a modern approach, using a color palette inspired by sunrise and sunset gradation and a tropical beach atmosphere. There are four models of the famous icon, including the Top and Slim Square silhouettes, which are redesigned with the supermodel's personal touch.

"The excitement of working with products that are iconic globally is that we can maintain their authenticity, while adding our own distinctive nuances," said Gigi, who has previously been a brand ambassador for Havaianas.

Maria Fernandacca, VP of Global Marketing, said Gigi Hadid was the perfect person for this project due to her strong influence and authentic style. According to him, this collaboration shows how Gigi's creativity blends smoothly with Havaianas' relaxed and colorful identity.

The four designs produced from this collaboration display bright pastel colors such as soft orange, golden yellow, light purple, sky blue, and mint green. Each pair of sandals is also equipped with Gigi's signature on the soles as a symbol of exclusivity.

Nuansa vintage was also lifted through unique packaging, which includes a beach-enhanced box, retro-style hanger, and a postcard that accompanies every purchase.

The limited collection of the results of the collaboration between Gigi Hadid and jenama began to be available in Indonesia in July, through its official website and several selected outlets.