Health Education In Reproduction Of Young People Is Now More Effective Through Social Media

Jakarta In today's digital era, reproductive health education is no longer only delivered through formal textbooks or seminars. The younger generation now accesses more information through social media.

This phenomenon is also the basis for the AKAKAMU program (Kespro event for the Young Regency) which is present as an innovation from the Ministry of Population and Family Development (Kemendukbangga/BKKBN).

Through creative video content competitions on platforms such as TikTok, Instagram, and YouTube, AKAKAMU is a space for young people to voice reproductive health issues in a new, close, and easy-to-understand way.

Not only talking about teenagers, these content also covers the entire life cycle, from children, teenagers, prospective brides, to the elderly.

"This event is not just a competition, but a new way to educate the public through a creative and contextual local approach," said Wihaji, Minister of Population and Family Development (Menduk bangga) in the 32nd series of National Family Day activities (Harganas) in Jakarta, Thursday, June 26.

According to him, the approach of education with conventional media such as brochures or props is now less relevant. Now, social media prestige that is closely related to society seems to be a precise "bullet" so that the education conveyed can directly lead to a wider community.

"Now is the digital era, everyone has a cellphone. Education must be adjusted. Imagine, using TikTok can reach 100 thousand people at once, much more effective," he explained.

With more than 139 million social media users in Indonesia, the majority of young age groups, events like AKUMU make young people not only educational targets, but also the main actors in conveying messages.

They are invited to produce content about the role of fathers in the family, the introduction of reproductive organs in children, healthy relationships before marriage, to menopause and Andropause.

Through this too, content from the younger generation is enriched with a light communication style, interesting visuals, and easy to understand. This makes AKUKAMU a participatory space that is not only educating, but also fun.

One of AKAKAMU's main focuses is the father's strategic role in preventing sexual violence against children, which is also in line with the Indonesian Exemplary Fathers Movement (GATI) program, one of the five Quick Wins of the BKKBN.

In this program, father is encouraged to become a major educator on reproductive health at home, using simple and empathetic language.

"If a father is present and active in the family, many reproductive problems can be prevented from an early age. This is part of our efforts to fight the negative impact of the fading phenomenon," said Wihaji.

After KAKUMU 2025 is complete, the Ministry of Education and Culture also plans to integrate the best content into official campaign materials used in schools, communities, and national digital platforms.

This program is also directed into a sustainable national movement, not just an annual event.

"We want young people to not only participate in the competition, but really be part of the change, from the movement to build a healthy Indonesian family," said Wihaji.

Not only that, the National Price series also includes various educational and participatory activities, ranging from the Golden Family Academy, Rarib Bangga Kencana, Fun Walk, writing, drawing classes, public speaking, to simultaneous KB services throughout Indonesia.