The Culinary Is Increasingly Diminati Gen Z Indonesia, This Is Recommended By Creamy And Cheeseful Korean Instant Ramens

JAKARTA - Indonesia is one of the largest instant ramen markets in the world. It consumes more than 14 billion servings per year according to data from the World Instant Noodles Association (WINA) 2024.

Not only local instantal ramen, Korean culinary enthusiasts, especially the instantaneous ramen, also continue to show significant growth in Indonesia. Through the YouGov survey in 2024, it was recorded that more than 60 percent of Gen Z Indonesia were interested in trying Korean food, with one in three considering Korean instantarized ramen as a symbol of flavor exploration.

With a high public interest in Korean instantal ramen, Samyang Food Indonesia (SFI) officially presents two of the latest variants of their instantal ramen line. The two new variants are Samyang ROSmen and Samyang Quattro Cheese.

"Indonesian consumers, especially Gen Z and millennials, are very open to new trends and flavor experiences," said Samyang Foods Indonesia President Director Eunsan Jeong, during a press conference in the Kebayoran Baru area, South Jakarta, on Tuesday, June 3, 2025.

"Many people like K-Pop, Hallyu Wave or Korean Wave, so that we can grow together with good performance in Indonesia," he added.

The launch of the new variants of Samyang ROSmen and Samyang Quattro Cheese (Yessika / VOI)

The new variants of Samyang ROSmen and Samyang Quattro Cheese are highly recommended for Indonesian consumers because they can explore a richer taste. The flavors presented are more creamy, full of cheese, and exploratory, without neglecting the spicy premium character which is its trademark.

"Through the two newest variants we present, we combine the traditional Korean spicy taste with an exploratory modern touch," continued Eunsang Jeong.

Samyang ROSIA was inspired by the flavor of ROSLAY Italia pasta, which combines sauce made from tomatoes and cream. This variant is the perfect choice for creamy and fusion food lovers, to spicy but lighter food enthusiasts.

Meanwhile, the Samyang Quattro Cheese presents a richer and more stratified cheese sensation through a combination of four types of cheese, namely mozzarella, cheddar, gouda, and camembert. This variant is designed for true cheese lovers, as well as for those who are looking for an experience of eating savory, creamy and intense chemistry, without losing their spicy feel.