Collaborating With IBM, Ferrari Presents AI-Based Advanced Mobile Application For F1 Fans

JAKARTA - Scuderia Ferrari HP in collaboration with IBM launched the latest version of the official mobile app designed to provide a more immersive digital experience for around 400 million global Ferrari (Tifosi) fans.

Supported by IBM's AI-generational watsonx technology, the app is now available on the Apple App Store and Google Play Store, in English and for the first time, Italian.

In a fact sheet shared by IBM, the launch of the app is intended to deepen fan engagement with Scuderia Ferrari HP in a sustainable manner.

In addition, to provide immersive and personal digital experiences, as well as provide data-based content to provide insight and race narratives that fans easily understand.

"IBM and Ferrari are connected by a shared commitment to progress, innovation and excellence. With AI, we created a new blueprint for the digital involvement of fans to get closer to Scuderia Ferrari, either during race week or anytime," said Jonathan Adashek, SVP Marketing & Communications, IBM.

The leading features of this application include:

This application aims to bring all of our fans closer to the core of the Ferrari racing world. This project has just been launched and will become more comprehensive in the coming months," added Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari HP.