Planting Seaweed With The Jakarta Mangrove Environmental Care Community, Real Evidence Supports Sea Ecosystem Recovery
JAKARTA As an archipelagic country with the second-longest coastline in the world, Indonesia has an important role in facing global climate change. The Indonesian government has set an ambitious target to achieve Net Zero Emission by 2060 or sooner, through a clean energy transition, coastal ecosystem conservation, and strengthening the role of the private sector in sustainable development.
In addition to supporting the recovery of marine ecosystems, seaweed planting is also part of efforts to empower the economy of coastal communities, especially MSME players. The seaweed planted can be used by the community to be processed into various food products as well as basic materials for the beauty and health industry.
This was fully realized by Midea Electronics. For this reason, environmental conservation activities entitled Midea Blue Wave were held by inviting the Jakarta Mangrove Environment Care Community.
"We planted 1,000 corals and 500 kilograms of seaweed in the coastal area of Tidung Kecil Island. This step is part of the company's commitment to supporting the Indonesian government's target to achieve Net Zero Emission by 2060 or sooner," said Jack Ding, President Director of Midea Electronics Indonesia in Midea in Indonesia.
Marijuana planting is also a form of Midea's support for the empowerment of local micro, small and medium enterprises (MSMEs). Marijuana harvests can later be processed by the community into various products, ranging from food to raw materials for the beauty industry.
The sea grass has tremendous economic potential for coastal communities. Through this program, we hope to encourage local economic independence while preserving the sea. This is a small but meaningful step towards a greener and inclusive future," said Astri Purnamasari, Head of HR Department of Midea Electronics Indonesia.
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Midea believes that sustainability is not only a responsibility, but also the future of the industry. Through initiatives such as Midea Blue Wave, companies are trying to carry out business practices that are in line with environmental, social and governance principles (ESG), and support the achievement of Sustainable Development Goals (SDGs) in Indonesia.