Violating DSA Rules, TikTok Will Be Fined By The European Commission

JAKARTA TikTok was declared to have violated EU online content (EU) rules by regulators in the region. As a result of this violation, TikTok had to pay a fairly large nominal fine.

Reportedly, the company is at risk of being fined 6 percent of global revenue. TikTok's revenue this year is estimated at 32.4 billion (Rp535 trillion) so that the company has the potential to pay a fine of up to Rp32 trillion or lower.

One of the EU executives, reported by Reuters, said that TikTok failed to comply with the Digital Services Act (DSA). The ByteDance-owned platform does not publish an ad repository that researchers usually use to detect fraudulent advertisements.

Based on DSA rules, all technology companies, especially social media, must overcome illegal and harmful content. One of the efforts that needs to be done is to provide information about advertisements on its platform.

By not providing information about advertisers on its platform, TikTok is considered to have violated DSA rules. TikTok also reportedly does not provide information about its advertising targets and who pays for ads on its platform.

TikTok has been observed since last year. The European Commission has sent initial findings of DSA violations to the company, following an investigation report issued in February 2024.

The European Commission has not made a decision regarding the punishment for the violation. However, before the decision was issued by the supervisor, TikTok could provide a written response that might ease its sentence.