BMW Astra Surabaya Dealer Officially Opened, Offers High Performance Vehicles

JAKARTA - BMW Group Indonesia opened a network of dealers in the Surabaya area, East Java named BMW Astra Surabaya by carrying the concept of "Retail.Next" which is the global standard for this brand.

The dealer is the result of a collaboration between the group and dealer partner BMW Astra and is one of the dealer networks for high-performance vehicles from the BMW M division.

President Director of BMW Group Indonesia, Peter "Sunny" Medalla said the concept of a "Retail.Next" dealer can make it easier for customers to get their dream vehicle with digitalization facilities that provide a different experience than conventional dealers.

"In the entire BMW market, Retail.Next has redefined the meaning of premium retail, not just about transactions, but about emotional relationships, not just showrooms, but meaningful destinations," Sunny said in a statement received on Saturday, May 10.

BMW Astra's Chief Executive, Sanfrantis Tanu explained that the dealer concept prioritizes sustainable infrastructure by displaying a number of environmentally friendly building materials.

"In line with Astra's sustainability aspirations as stated in 'Astra 2030 Sustainability Aspirations', BMW Astra Surabaya displays environmentally friendly showrooms that can reduce up to 78 percent of solar radiation, maximize incoming light and save 29 percent of the use of air conditioning energy," explained Sanfrantis.

This building displays a variety of facilities that can support the needs of consumers, such as 10 workshop stalls, BMW M Corner, multifunctional handover and counter, used car, and charging station.

This dealer network also features a variety of display model lines consisting of the BMW M ranks, including the M3 Competition Touring M xDrive which debuted in the country some time ago.

BMW Astra Surabaya is located on Jl. Major General HR. Muhammad Kav. 2, Putat Gede, Kec. Sukamanunggal, Surabaya, East Java 60189.