Easy To APPly, Effective Saving Tips For Millennials And Gen Z

Saving is often a challenge for Millennials and Gen Z generations. A fast and digital lifestyle, plus daily expenses, makes activities to set aside money often neglected.

However, now saving no longer has to be synonymous with the hassle of coming to the bank. Through collaboration between OVO and Superbank, the younger generation can start saving in a more flexible and relevant way to today's lifestyle.

Through OVO Saving by Superbank, PT Visionet Internasional (OVO) and PT Super Bank Indonesia (Superbank) presents digital savings solutions that are easily accessible only through the OVO application. This collaboration is specially designed to invite the younger generation to be more accustomed and comfortable in saving from an early age.

"Most Gen Z and Millennials actually have no reason not to save through e-wallet," said Eddie Martono, OVO Chief Operating Officer at the OVO Nambung by Superbank launch event in Gandaria City, South Jakarta on Wednesday, May 7.

"The current e-wallet is not only a transaction tool, but can also be a useful financial product, including for saving," he added.

According to Eddie, e-wallet users can easily deposit funds into savings through cooperation with certain ATMs, without having to come to the branch office. The stored funds can also be used to transact using QRIS in various merchants, or withdraw cash if needed.

This feature makes it easier for funds to be saved to remain liquid. When you want to use it, just scan the QRIS. It can even be cash withdrawals too. And because it is integrated with Superbank, users have a wide choice to access the funds," he added.

Meanwhile, Superbank's Chief Business Officer, Sukiwan, considered that this product was present as an answer to the financial challenges faced by the younger generation. According to him, there are still many who feel bigger pegs than poles because of high daily expenses.

"My advice is that saving is indeed important, but in reality, many have a small portion because their daily expenses are bigger," said Sukiwan.

"We see challenges not only in the money, but also in access. If there is no application like this, saving will be more difficult," he continued.

That is why cooperation between OVO and Superbank is considered a strategic step in responding to market needs, as well as strengthening a more inclusive digital financial ecosystem.

This collaboration is a tangible form of bank presence for the community. We can't just focus on the acquisition of customers, but we have to provide added value. One of them is by providing easy access to saving through the platform they use every day," said Sukiwan.

The advantages of OVO Nambung by Superbank are also not kidding. This product offers yield interest of around 5 percent per year, higher than the average bank deposit.

In addition, there are no administrative costs, as well as various attractive promos from the OVO, Superbank, and Grab ecosystems. To get started, users simply have an OVO account and upgrade it so they can activate this savings feature. The process is fast, easy, and of course fully digital.

With its presence, now Millennials and Gen Z have a choice of saving that is not only practical, but also profitable. Savings no longer has to be a burden, but a new habit that can be lived easily, which is directly from your cellphone.