IBM And Scuderia Ferrari Collaboration Launch Mobile Apps With Latest Racing Information

JAKARTA IBM helps Scuderia Ferrari HP be closer to its fans. Through a partnership announced on Friday, May 2, IBM introduced a special Scuderia Ferrari application.

This application was developed using IBM watsonx so that the user experience feels more immersive. IBM also adds a number of features based on Artificial Intelligence (AI) that can make users more up-to-date with current activist Scuderia Ferrari.

"IBM and Ferrari are connected by a shared commitment to progress, innovation and excellence," said Jonathan Adashek, IBM Senior Vice President of Marketing and Communications. With AI, we created a new blueprint for the involvement of fans digitally to bring them closer to the Ferrari Scuderia."

The app is available in two languages, namely English and Italian, and includes Race Center and Racing Insight. To find out other features offered by IBM in the Scuderia Ferrari application, here are the details of the features in it.

IBM has also added a new feature that supports interaction between racers and fans. Users can use the fan message feature to send supporting words to the team. This message has the potential to be uploaded to the Ferrari Scuderia social media.

There are also polls that provide votes with various interesting topics, ranging from qualifying, racing performances, to historic moments according to fans.