Lazada Strengthens Technology Utilization To Eradicate False Goods
JAKARTA - Lazada Indonesia continues to strengthen proactive steps in eradicating the circulation of counterfeit products on its platform, by combining cutting-edge technology, strategic partnerships, and firm policies.
Head of Business Risk, Lazada Indonesia, Stephanie Gunawan also emphasized that Lazada continues to be committed to contributing to creating a safe online shopping environment through various programs and technology.
Lazada continues to invest in brand protection technology and programs to support both consumers and our brand partners," Stephanie said in a statement.
Here are six strategic steps for Lazada to combat counterfeit products.
Lazada IPP (Intellectic Property Protection) Feature
This Lazada IPP feature allows brand owners and intellectual property rights holders to easily report suspicious products. If proven to violate, the listing of products on the platform will be immediately removed.
Advanced Technology-Based Detection
Artificial intelligence (AI) and machine learning-based advanced technology support allows Lazada's intelligent system to recognize product characteristics or product listing patterns that violate Lazada's provisions.
LazMall: Original 100% Product Guarantee
LazMall is here as a special channel for authentic products in Lazada, which displays products from verified official brands or distributors and resellers.
Strict Selection And Verification Of Sellers
Lazada applies a strict verification process for prospective sellers, especially for sellers of products in the high risk category. Sellers who are proven to violate product authenticity policies, can be subject to strict sanctions.
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Collaboration With Government And Industry
Lazada is actively collaborating with relevant ministries and institutions such as the Ministry of Trade, the Food and Drug Supervisory Agency (BPOM), to the Directorate General of Intellectual Property (DJKI) to ensure alignment with national regulations and support efforts to eradicate counterfeit products nationally.
Education
Lazada also collaborates with related industries and associations to jointly conduct education, both to sellers and consumers, to avoid the sale and purchase of counterfeit products. Consistent Consumer Education.
As a result of the effectiveness of routine surveillance systems on the platform, Lazada averaged up to thousands of cases of alleged policy violations every month.