Ada Kami Tak Lihat Lonjakan Pindar YANG Signifikan Selama Ramadan 2025

JAKARTA - In the midst of the moment of Ramadan, which is synonymous with increasing consumption and financing, the fintech lending platform Ada We do not actually see a significant increase in the number of online loans on its platform.

Ada Kami Brand Manager Jonathan Kriss revealed that this was in line with Ada Kami's principle of emphasizing caution in channeling loan funds to borrowers.

According to him, the company is no longer pursuing the largest distribution figures or the highest number of users, but rather focusing more on the quality of the funding distributed.

"There is no significant spike, during Ramadan. Because we are back again, we are no longer racing who is the biggest score, who has the most users. But our focus is, the principle of prudence," Jonathan said on Tuesday, April 22 in Jakarta.

In addition, Ada We also focus on maintaining the value of the customer's success rate (TKB90) which now reaches 99.82 percent. Which means, almost all of Ada's borrowers are able to pay off loan arrears within 90 days.

"Because what is more important than the spike inbursement is whether Ada We are able to maintain the value of the success rate of paying 90 days. If you look at it, our value is 99.82 percent, that's an extraordinary value," he added.

According to Jonathan, this achievement is the result of a thorough process ranging from user selection to the implementation of a strict e-KYC (electronic Know Your Customer) system.

He emphasized that the e-KYC process is the main determinant in assessing the feasibility of users to obtain certain loan limits.

"E-KYC is the main key. We determine that someone actually deserves a certain limit, whether they can get funding at that value, which in the end will be reflected in the 90 percent TKB value," said Jonathan.