GWM Indonesia Strives For EV Ora To Be Produced Locally And Get Incentives

JAKARTA - Great Wall Motor (GWM) confirmed that the Ora sub-brand will arrive at the Indonesian market this year by introducing its latest Battery Electric Vehicle (BEV).

The presence of the electric model will coincide with the other two launches, namely the latest variant of Tank 300 and other models of sub-brand Haval.

Director of Planning, Product Development, Logistics, and Aftersales GWM Indonesia, Constantinus Herlijoso said that his party will try to produce Ora electric cars locally and get incentives so that they can compete with competitive prices.

"Currently, we are trying to get incentives. In the long term, we do plan to assemble electric cars locally," said Herlijoso when met by the media during a breaking of the fast with the media in MH Thamrin, Jakarta, Wednesday, March 19.

He explained the challenge to assemble locally, namely that there must be investment that must be made in terms of adding assembly lines and others. However, his party did not want to present the electric car in a complete import (CBU) state.

"If we import in the form of CBU, we cannot obtain free import duties and goods taxes. Meanwhile, if we are assembled locally, there is an investment that we must bear. This is what makes this decision quite tricky," added Herlijoso.

Herlijoso also explained that GWM does not want to present EVs in the form of CBU because it is in order to avoid significant price differences between imports and local ones and hopes that CKD launches can be carried out at least in the third quarter.

"We don't want a significant price difference between CBU and CKD units. Therefore, the launch between the 2nd and 3rd quarters will be an important moment for us," explained Herlijoso.

Brand Ora will mark its debut in the Indonesian automotive market and is expected to launch one of its hatchbacks, Ora 03, which has been introduced to the Indonesian public since the 2023 Gaikindo Indonesia International Auto Show (GIIAS).