Suzuki Achieves Success At IIMS 2025, Suzuki Sales Increase 41 Percent
PT Suzuki Indomobil Sales (SIS) closed the Indonesia International Motor Show (IIMS) 2025 exhibition, which ended on February 23 with a brilliant sales record.
From the data received by VOI, Suzuki managed to sell nearly 1,700 units of Suzuki cars through a Vehicle Ordering Letter (SPK), a fantastic increase of 41 percent compared to the previous year.
"The success of Suzuki at IIMS 2025 reflects our hard work to always provide ideal solutions for customers. The surge in sales, prestigious awards, and positive responses from visitors are proof that Suzuki is increasingly trusted as the automotive brand chosen by the Indonesian people," said PT SIS Dept Head of 4W Sales Randy Murdoko, in his official statement received, Wednesday, March 5.
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If in more detail, the mainstay model of Suzuki, namely New XL7 Hybrid, is the main star with a contribution of 43 percent of Suzuki's total car sales throughout the exhibition. Not only that, New Carry also showed positive sales performance with a portion of 23 percent of the total transaction.
In addition, Grand Vitara appeared attractive by occupying 11 percent of total sales space. This classy SUV comes as a symbol of elegant mobility, combining modern designs with a fun driving experience.
In addition to setting record sales results, Suzuki won a prestigious award. Jimny Adventure Experience, an exclusive off-road ride with an extreme track design, is the main attraction at JIExpo Kemayoran and won the Best Outdoor Activity award at IIMS 2025.
At the test drive area, Suzuki also received an extraordinary response with nearly 3,000 participants trying out a Suzuki car. The peak moment occurred on February 23, 2025, when the main prize draw was made in front of representatives of PT Suzuki Indomobil Sales (SIS), Ministry of Social Affairs, and Notary.
" Suzuki's success at IIMS 2025 reflects the public's high trust in our brand. The surge in sales results, prestigious awards, and positive responses from visitors further strengthens the position of Suzuki's car in the national automotive industry," concluded Randy.