Focus On AI And Games, Realme Targets Launch Of 100 Million HP In Three Years

JAKARTA Realme, a smartphone manufacturer based in Shenzhen, China, revealed its strategic plan for the next three years. This plan was disclosed at the Mobile World Congress (MWC) 2025 event.

Starting this year, the realm will accelerate market progress by doubling the global user base. To achieve this target, Realme will launch 100 million Artificial Intelligence (AI)-based smartphones in various parts of the world.

In exploring the unlimited AI feature, very high performance is needed. Therefore, Realme promises a leading chipset in its class and a larger Battery capacity. This support will be presented in the realme GT Series, Number Series, C Series, and others.

In addition to focusing on AI technology, Realme is committed to becoming a smartphone brand that focuses on design and performance. With a focus on these two things, Realme not only attracts young people, but also gamers who need the best cellphones.

In the next three years, Realme will also focus on gaming innovation in three main areas, including high frame rate, very smooth connectivity with low latency, and a smoother gaming experience for all users.

"The goal of the realm is to support users with unmatched playing experiences, which allow them to play freely and easily," said Realme in a statement VOI received.

Finally, Realme revealed that they will start collaborating with well-known IPs. Every year, Realme will partner with a well-known IP which is considered to be in line with the culture and needs of young people. That way, realme can reach more markets.

"In 2025, the realm is ready to announce the two latest partnerships with IP from the entertainment industry and also IP from the well-known luxury brand. This will lead to the launch of exclusive limited edition products," said Realme.