Erajaya Reveals Flagship Smartphone Trends Are Increasing, Turns Out This Is The Reason!

The trend of selling flagship smartphones continues to increase in Indonesia. This was revealed directly by Eric Lee, Chief of Engineering and Planning, Erajaya Digital.

According to him, the main indicator of this trend can be seen from the increase in Every Selling Price (ESP) or the average selling price of smartphones.

"From year to year, we see an increase in ESPN with double-digit growth every year," said Eric on the sidelines of the First Official Launch Event on Wednesday, February 26 in Jakarta.

Eric revealed that one of the driving factors is changing the cellphone replacement cycle. If consumers used to replace their devices every 12 to 18 months, now the cycle extends to 2.5 to 3 years.

Sehingga, konsumen akan memilih smartphone dengan yang lebih mahal, namun memiliki spesifikasi yang lebih tinggi agar tetap relevan digunakan untuk jangka panjang waktu yang panjang.

"Second, the technology is also now we see that this flagship is getting more sophisticated. And if we talk (price), in the past the flagship was really far away, yes, 20 million and above. But now in the range of 5 to 10 million is included in flagship," he explained.

Another factor that has contributed to this trend is the ease of access to financing. According to him, the community is now increasingly helped by the installment option or credit.

"Right now, we see that there are also many people who, like if they buy them, use installments, or also micro-financing ones. Now, this really helps," he concluded.

With these various factors, the smartphone industry in Indonesia is expected to continue to shift in a positive direction. Although the economic situation is unstable, Eric is optimistic that the purchasing power of smartphones at the mid to high level will not be affected.