Podcast Content Spectators On YouTube Have Reached 1 Million People Every Month

JAKARTA - Podcasts with videos have recently become a trend. Recently, Google announced that they managed to reach more than 1 billion people who watch podcast content on YouTube every month.

Google highlights that this achievement confirms that YouTube has played an important role in the world of podcasts for creators and listeners, and how their investment to improve their podcast experience on YouTube paid off.

"This not underline how YouTube has played an important role in podcasting for creators and audiences, and how our investment to improve the podcast experience on YouTube paid off," the search giant wrote on his blog.

As a result, YouTube is now the most frequently used service to listen to podcasts in the United States (US) and is often the first place people visit when they look for new podcasts.

This success does not escape Google's efforts, which have specifically developed their podcast product experience to make it easier for fans to find podcasts they like, find new ones, and watch.

"We have also added more podcasters to our revenue sharing program, the YouTube Partner Program," he added.

In addition, Podcasts on YouTube and YouTube Music are also available on various devices, including TV. Last year, viewers spent more than 400 million hours watching podcasts on their family space devices every month.

Launching Engadget, data from Edison Research found that YouTube is the most widely used platform for nearly a third of weekly podcast listeners aged 13 years and over.