Triumph Reports Global Sales Record Of More Than 100,000 Units In 2024

JAKARTA - British motorcycle manufacturer Triumph Motorcycles reported its sales results during 2024 by obtaining more than 100,000 units of two-wheeled vehicles or exceeding its highest achievement since 122 years the manufacturer was founded.

In detail, this legendary motorcycle brand received sales of 134,635 units worldwide or representing an increase of up to 64 percent compared to the previous year.

Triumph Motorcycles Chief Commercial Officer, Paul Stroud said the achievement was not only from the support and business of sellers around the world, but also thanks to the launch of several models from the latest segment.

Our decision to enter two new segments has been very well received by our dealers and customers and has helped us bring in new riders to the Triumph brand. This is reflected in the growth of our international dealer network and the expansion of the full-sale program," Paul said on the brand's official website, Thursday, February 27.

India is one of the markets with large growth by obtaining sales of 29,736 units. Then, the American region consists of Brazil, Canada, and the United States (US) an increase of 44 percent compared to the previous year's score.

In addition, this is the fifth year in a row Triumph produces and sells motorcycles, spare parts, accessories, and merchandise in 68 countries globally.

Since 2019, Triumph sales have increased by 123 percent, with growth achieved in all markets, and prominent growth achieved in Brazil, Italy, Japan, Turkey, Hungary, Poland, Mexico, and India where Triumph sales have more than doubled.

The score is also a form of consumer response to several of Triumph's latest models launched in 2024, such as Speed 400 and badminton 400 X in the 400 cc motorcycle segment.

In addition, manufacturers also offer models in various segments such as TF 250-X in the Motocross & Enduro 250 cc class, then motocross 450 cc on the TF 450-RC Edition, and high-performance segments such asUS 660, Rocket 3 Storm, Tiger 1200, to Speed Triple 1200 RR Breitling Limited Edition.