Apple Prepares AI Features And Spatial Content Apps For Vision Pro

JAKARTA - Apple plans to bring the Apple Intelligence feature into the Vision Pro headset, along with updated guest user modes and spatial content applications in April. This is known according to a Bloomberg report on Saturday 15 February.

Apple plans to launch these features in the form of software updates, which are likely to be available in beta for developers as soon as this week, according to sources familiar with the plan.

Apple has yet to provide official comments regarding the report.

This step shows Apple's efforts to accelerate the integration of artificial intelligence (AI) into its devices to compete with rivals. Previously, it was also reported that Apple was in discussions with Tencent and ByteDance, owners of TikTok, regarding the integration of their AI model into iPhones sold in China.

Vision Pro, which starts at 3,499 US dollars (Rp56.8 million) in the United States, will get Apple Intelligence features such as the Writing Tools, Genmojis, and the Image Playground application.

This update could be Apple's strategy to revive interest in Vision Pro, which experienced a decline in sales after its initial enthusiasm eased since its launch in February last year. The main influencing factor is the price of headsets that are quite high as well as competition from more affordable alternative devices, such as Meta Platforms' Meta Quest.

Apple continues to strive to maintain its position in the market competition of mixed reality devices and artificial intelligence, with the hope that this latest innovation could attract more users to try Vision Pro.