Andovi Da Lopez Invites Young Generation To Be Wise In Social Media, Success Needs Process

JAKARTA - Andovi da Lopez admits that the younger generation is currently facing many challenges as a result of technological developments, including social media. He assessed that the side effects of social media caused new unrest, such as a definition of success.

Many think that someone's success is only by looking at achievements on social media, regardless of the process. This was experienced by Andovi da Lopez himself.

"To be honest I think what is seen on the internet, young people today think that success is like oh, everyone is a success (see people's achievements on social media)," said Andovi da Lopez at Let Your True Colors Shine: Leadership Series, in the Kebon Jeruk area, Jakarta, on Thursday, February 13, 2025.

Andovi said it didn't take long to succeed by creating content on social media. He claimed to have earned the first revenue from YouTube after 5 years of consistently making various videos.

"What people don't know is that it took me five years to make my first money from YouTube, YouTube Adsense," he added.

Therefore, Andovi da Lopez invites the younger generation to be wise in using and building success on social media. To achieve this success requires resilience and perseverance.

Andovi also reminded that success is not only seen from the number of followers and existence on social media. With that, he also invites the younger generation to understand social media, not everything.

Our life today depends on what kind of social media tool you are using. You have to self-regulate in using social media. That is a tool. You have to use it wisely, and it is necessary to implement a system to remind yourself that this, your phone, is not everything," continued Andovi.

This thing conveyed by Andovi is in line with the Let Your True Colors Shine: Leadership Series campaign, which was presented by PT Mowinex.

This campaign celebrates every color and creativity as a universal language that is able to encourage individuals to achieve their best potential, coupled with toughness being the main key to facing various challenges to achieving growth.

Through this leadership series, we want to show that toughness, hard work, and creativity are the ponaturies of all achievements. One of them is as the first manufacturing company to obtain a good carbon-neutral certificate for consecutive years in Indonesia, as well as produce innovative products such as Naturalle and Recycled Paint, continued the CEO of PT Mowinex Indonesia, Niko Safavi.