Twilio Collaborates With Chelsea FC, Increase Digital Interaction With Fans

JAKARTA - Twilio, the world's leading interaction platform with leading customers, announced its long-term partnership with football club Chelsea FC, where Twilio will act as the official service provider for Chelsea.

In this partnership, Twilio will strengthen Chelsea's fan engagement strategy to strengthen interactions between Chelsea and its supporters both in the stadium and in the digital realm using the Twilio Segment customer data platform (CDP).

For example, Chelsea will be able to reward supporters for their active interactions, when they enter the stadium, create content by highlighting Chelsea players, or other activities.

This collaboration will strengthen relations with supporters through personalized experiences, such as information on match schedules and ticket availability, and adjustment of interactions on websites and applications to provide better service.

This exciting new partnership will help Chelsea Football Club connect with its supporters, creating strong and personal interactions, said Peter Bell, Twilio's vice president of marketing in a written statement.

Phil Lynch, Chief Digital Officer at Chelsea Football Club also welcomed the partnership and hopes Twilio technology can strengthen player relations with supporters.

Twilio's leading solution in the field of customer interaction will help enrich their experience and make our supporters feel more connected to the club in personalized interactions, concluded Lynch.