Gojek Launches Report Of The Most Popular Culinary Trends Throughout 2024 On GoFood

JAKARTA - GoFood, a food delivery service from Gojek, a business unit of PT GoTo Gojek Tokopedia Tbk (GOTO), released an annual culinary trend report entitled Tren GoFood Food Heaven.

This report summarizes the various most popular food and beverage menus ordered by customers throughout 2024 as well as predictions of in-demand menus in 2025 based on customer behavior patterns.

Some interesting findings of this year's GoFood Food Heaven Trend report include:

The side dish, represented by Nasi Ayam, has consistently been at the top of the best-selling menu standings for six consecutive years.

In the GoFood category, Mie Process is the most of the customer's choice. Meanwhile, during hot weather, millions of glasses of Aneka Variant Teh are always selling well for customers.

In addition to being the most popular food and beverage trend report, Gojek's Head of Marketing Food & Ads Ignatius Satrio said that this report is also a reference and inspiration for business partners to get to know their market tastes better and develop their business.

"For example, to innovate in making food menus or packages, to study customer behavior to create an advertising strategy in GoFood," he said.

GoFood also detailed the predictions of the three culinary delights that will be hits in 2025. This prediction was obtained by looking at the keywords most sought after on GoFood.

One of the most interesting is Iced Americano, which is predicted to be the prima donna following in the footsteps of its predecessors in the coffee world, namely milk coffee ice and sugar milk ice.

GoFood is committed to continuing to strengthen their position as leaders of food delivery services in Indonesia, we consistently present innovative solutions to encourage the growth of Indonesia's culinary ecosystem.

"We also invite culinary business actors to innovate in presenting a menu that is sought after and loved by customers, so that they can compete and grow with GoFood," Rio concluded.