Galaxy S25 Series Encourages User Creativity With AI Features

JAKARTA As a well-known mobile phone manufacturer in the world, Samsung is trying to bring the best equipment for its consumers. Therefore, the Galaxy S25 Series series focuses on Artificial Intelligence (AI).

Based on Kantar's research results, 71 percent of respondents used AI to minimize their activity time. Meanwhile, 65 percent of respondents admitted that AI really helped them in providing more creative and innovative results.

"Most of the digital population in Indonesia has interacted with AI, especially in search and creation activities. AI not only plays an important role in increasing efficiency and saving time, but is also a creative collaborator," said Kantar Indonesia Associate Director Ummu Hanni.

The AI feature innovation, through the Galaxy AI, was introduced since the S24 generation last year. Now, Samsung is optimizing the Galaxy S25 series with more AI features that support creativity. That way, this device can be relied on as an ngonten solution.

According to AI Expert and Content Creator Anjas Maradita, the Galaxy S25 series has helped him develop content ideas. Thanks to Gemini Live, this device can support research and brainstorming, for example by summarizing video content on YouTube.

If Galaxy S25 users want to search for data in a journal, they can immediately activate Gemini and ask about the topics of the journal they want. They can also discuss a topic in everyday language thanks to Gemini.

"Everything I need is already on one device, I can freely explore ideas and experiment with different content creation methods. Moreover, a new design with a more firm feeling grip also makes me comfortable," said Anjas.

The Galaxy S25 series capability is not limited to discussion capabilities, but also very smooth editing capabilities. Thanks to a capable chipset, downloading edited results in CapCut or other editing applications can run very quickly.

During editing, there are various AI-on-device features that can be used. For example, there is an Audio Eraser to delete or optimize six types of sounds, from people's voices to noise. There is also a Generative Edit that can move and fill out the image.

With these various capabilities, Samsung Electronics Indonesia Senior Marketing Manager Ilham Indrawan believes that the Galaxy S25 series can be a mainstay cellphone for the community, especially workers who focus on creating content.

"Thanks to the increasingly refined AI features, the Galaxy S25 Series is ready to help them realize brilliant ideas through unique content," said Indra.