A Series Of Predicted New Selling Ideas Will Attract Attention Throughout 2025

JAKARTA - The momentum of the New Year 2025 also encourages a surge in online shopping activities in Indonesia. The prospects are also very promising, with the Statista report in 2024 showing a projected growth in market volume or value of eCommerce transactions that can reach US$79.30 billion or around Rp1.2 trillion in 2029.

The number of eCommerce users is also projected to reach 99.1 million users. This opportunity is very large for business people in Indonesia to develop strategies and take advantage of the existing market potential.

Seeing the fast-growing market potential, Lazada Indonesia (Lazada) shares information about products that attract customers' attention in 2024 to predict the trend of online shopping in 2025. This information can be an interesting insight for business people who want to take advantage of future trends, expand product categories, and achieve success in Indonesia's growing eCommerce market.

Here are the best-selling product category recaps in Lazada in 2024 and trend predictions for 2025:

1. Groceries & Household Supply

More and more consumers buy daily necessities, both for the cleanliness of homes and basic commodities, online. In Lazada, the category of groceries is one of the top categories most in demand and continues to grow throughout the year. Tissue sales have even increased significantly to tens of times compared to the previous year, making it the best-selling product for this category in 2024, followed by rice, and instant noodles.

This year, it is estimated that demand for organic hygiene products will continue to increase. There are also great opportunities for snacks (snacks), frozen foods, and also the needs of pets.

2. Fashion

The fashion channel is complete with options for women, men, children, with the best price offers, making this category a prima donna for customers. Interestingly, accessories became the most widely purchased product last year. Hair-specific accessories, such as hair flips including tricks' of various colors, ribbons and hairbands, dominating customer shopping carts, with sales increasing tens of times compared to the previous year. Socks are also a lot of accessories bought, especially schoolchildren' socks.

In 2025, Lazada estimates that fashion products that support a sporty and stylish lifestyle will continue to grow and open up opportunities for online business people.

3. Beauty

Similar to the category ofgroceries and fashion, daily beauty products or body care are also the best-selling item purchased by customers throughout 2024. The sale of bath soap is the best-selling item and has increased by six times compared to the previous year, followed by facial cotton, and acne patches.

Local beauty products also continue to have a special place in the hearts of customers. Male skincare products and perfumes are also prominent products in the beauty category, with tens of thousands of perfumes from various brands sold during the last Harbolnas.

4. Electronics

Simple but important, it turns out that cable safety is the most widely purchased electronic accessory in Lazada throughout the year, followed by mini fans which had become a trend with various interesting shapes and colors, as well as headsets.

Customers also use the twin date promo to buy products at a more fantastic price, with smartphones and a variety of audio speakers into the most purchased goods. In addition, the customer's level of confidence in buying large electronic devices such as refrigerators, washing machines to electric stoves is quite high.

5. Mother and Child Needs

The health and comfort of your little one is also the main focus of customers. Essential products such as diapers are still a customer's favorite, as well as baby care equipment such as baby wipes and telon oil. Other products that also experience increased sales are snacks and baby powder. The high sales rate for baby care products can be considered for sellers who want to develop a business in this product category.

Understanding the latest shopping trend is clearly the main key for sellers to formulate the right and successful business strategy.

Therefore, through the Business Analysis feature at Seller Center Lazada, we continue to strive to provide strategic and interesting data, information, and insight that can be used as a reference for the preparation of business development strategies for sellers at Lazada. The eCommerce market in Indonesia is a very dynamic and potential-packed market. We continue to improve our commitment to creating an inclusive and sustainable eCommerce ecosystem to meet the needs of Indonesian customers and encourage economic growth in Indonesia," said Lazada Indonesia Head of Operations, Amelia Tediarjo.