Dolby Atmos Maximizes Audio Experience On Devices And Streaming Platforms

JAKARTA Dolby Laboratories wants to bring the best sound experience through Dolby Atmos audio format. This technology can make audio feel deeper and clearer with the 3D immersive effect.

By expanding the presence of this technology, Dolby wants to improve the entertainment experience on various platforms and devices. Therefore, Dolby partners with mobile phone manufacturers, laptops, televisions, speakers, game consoles, and others to expand the presence of Dolby Atmos.

The company is also partnering with film and music streaming platforms to create a stronger ecosystem. In Indonesia, there are many services that take advantage of Dolby Atmos, including Disney+ Hotstar, Vision+, Netflix, Apple TV+, HBO Max, to Apple Music.

Meanwhile, the hardware manufacturer who often adopts Dolby Atmos is Samsung. This audio format can be found on various Samsung devices, from cell phones to speakers. The newest device to adopt Dolby Atmos is television.

This year, Samsung is not only focused on developing Artificial Intelligence (AI)-based features, but also the best audio technology. Dolby Atmos can be found in Neo QLED 8K, Neo QLED, and OLED. Samsung also added Dolby Atmos to Q-Series Soundbar and Music Frame.

Not long ago, Dolby created a Love More campaign to expand his knowledge and experience of best audio technology. This campaign not only shows the innovation of Dolby Atmos, but also Dolby Vision which focuses on images.

In popularizing this campaign globally, including in Indonesia, Dolby partnered with artists, films, and world-class artists. In the latest campaign, Dolby collaborated with Jin from boy group K-Pop, BTS, in making music videos.

The company made Jin's music audio even deeper and clearer to listen to. In this collaboration, Dolby also uses Dolby Vision format so that the image produced by the music video becomes sharper and more detailed.