Castrol Entrusts Iko Uwais As Brand Ambassador To Campaign For Better Machine Protection
JAKARTA - Castrol Indonesia officially appointed a well-known actor, Iko Uwais, as the latest brand ambassador. This step also strengthens Castrol's commitment to providing high-quality vehicle lubricants for the Indonesian market.
Through the #JakinTaraHenti campaign, Castrol Magnatec emphasized his position as a lubricant that not only provides optimal protection for vehicle engines, but also ensures the best performance in various road conditions and extreme weather.
Head of Marketing Castrol Indonesia, Amanda Parikesit, explained that this campaign will be enlivened with various interesting programs. "We present exclusive promos in various workshops, consumer activities, to other exciting events. Through this campaign, we want to inspire motorists to always choose the best for their vehicles," said Amanda during the announcement of the brand ambassador in Kuningan, Jakarta, Tuesday, January 14.
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Amanda also added that the presence of Iko Uwais as Castrol Magnatec's new face was the right choice. "With his tough character and extraordinary achievements, Iko represents the spirit of Indonesian motorists who make every trip a valuable experience," he added.
Iko Uwais himself, known as an automotive lover, expressed his confidence in the quality of Castrol products.
"I believe the latest technology Castrol Magnatec is able to provide the continuous protection the car engine needs to face various challenges on the highway," said Iko.
With this collaboration, Castrol Indonesia hopes to get closer to consumers as well as inspire motorists to optimally maintain their vehicle performance through the best lubricant products.