Porsche Global Sales Drop Three Percent Throughout 2024, EV Tigers Laris 18,000 Units

JAKARTA - Porsche only received global sports car sales of 310,718 units throughout 2024 or experienced a decline of up to the top three from the previous year.

A member of the Executive Board of Sales and Marketing of Porsche AG, Detlev von Platen, said the sale was also driven by the acceptance of his latest electric car, Porsche Macan, which contributed 18,278 units.

"The launch of the new Tigers really excites us. Therefore, I am very happy because more than 18,000 units of all-electric variants have been sent to customers in recent months," von Platen said on Porsche's official website, Tuesday, January 14.

Cayenne managed to become Porsche's best-selling product throughout 2024 by obtaining sales of 102,889 units, an 18 percent increase compared to the previous year's gains.

Although sales of the electric version of the Tigers recorded impressive results, the gasoline version contributed 64,517 units and made the SUV one of the best-selling products in the global market last year with a total of 82,795 units, down five percent.

Thus, the pure gasoline version of the Tigers is still well received in several markets after experiencing discontinu in European territory.

The next best-selling model is the 911 sport model with a total of 50,941 units successfully delivered to customers, an increase of two percent compared to the previous year.

Panamera luxury sedan contributed sales of 29,587 units, a decrease of 13 percent compared to the previous year caused by low demand in China.

Furthermore, the 718 Boxster and 718 Cayman models recorded total sales of 23,679 units, an increase of up to 15 percent compared to 2023. Meanwhile, Porsche Taycan managed to contribute 20,836 units but experienced a decline of up to 49 percent.

North America is the market with the most Porsche car sales with 86,541 units (up 1 percent), followed by Europe with 75,899 units (up 8 percent), and China with 56,887 units (down 28 percent).