Lamborghini Prints Sales Record In 2024, Reaches 10 Thousand Units Globally

JAKARTA In the midst of various global economic challenges, including the geopolitical crisis that occurred in 2024, Lamborghini proved that their sales performance actually shot up. This Italian manufacturer successfully closed 2024 with extraordinary achievements, recording a total sales of 10,687 supercar units globally. This figure increased 6 percent compared to the previous year and became the best record in Lamborghini's history.

Lamborghini CEO Stephan Winkelmann said that this success reflects increasingly strong demand for their supercars. He is optimistic that this positive trend will continue with the presence of the latest models.

"The year 2024 is a period of sustainable growth for Lamborghini's Automobile, in line with the positive trends in recent years. This achievement reflects the closer our relationship with customers and the high interest of the new generation in the Lamborghini brand," Winkelmann said on the company's official website, Friday, January 10.

From the market side, Lamborghini recorded significant growth in its three main regions. The European, Middle East, and African regions (EMEA) took the lead with sales of 4.227 units, up 6 percent from the previous year. The American region followed with a contribution of 3.712 units or grew 7 percent, while the Asia-Pacific region (APAC) accounted for 2.748 units with an increase of 3 percent.

Successful Andalan Lamborghini Models

Several of Lamborghini's flagship models have contributed greatly to this success. Revuelto, Lamborghini's first hybrid plug-in supercar, stole the world's attention with the environmentally friendly performance and technology he promoted.

Meanwhile, Huracan also remains the prima donna throughout 2024. The model is entering its final production phase before being replaced by the Temerario. Delivery of Huracan in five variants of Sterato, EVO Spyder, Tecnica, STO, and STJ is scheduled to last until 2025.

Not to forget, the Lamborghini super-SUV segment also showed a brilliant performance through the management of the SE, which was launched in April 2024. This model received a warm welcome globally, strengthening Lamborghini's position in the super-SUV market.

With this extraordinary achievement, Lamborghini managed to maintain his reputation as one of the most popular supercar brands in the world. 2024 will not only be a record year, but also a strong foundation for future success.