Repeated Positive Results In 2024, Royal Enfield Presents New Factory In Thailand

JAKARTA - Royal Enfield intends to increase the number of productions by presenting a new plant after obtaining impressive results during 2024 on the global market.

Citing Motorcyclenews, Thursday, December 26, a new factory in Thailand located in Samut Prakan province, Bangkok has the ability to assemble as many as 30,000 motorcycles per year.

Royal Enfield's first plant in the country will also provide greater access to the Asia-Pacific market covering various countries by focusing on motorcycles in the middleweight segment.

"Our strategic goal is to have an international expansion strategy in investing in the market with great growth potential and assembly plants in Thailand meeting this vision," said Royal Enfield CEO B. Govindrajan.

Currently, the Indian brand owns several Completely Knocked Down (CKD) facilities in several areas, such as Argentina, Colombia, Brazil, Bangladesh, Nepal, and two factories in India, precisely in Oragadam and Vallam Vadagal near Chennai as the core of its production facilities.

CKD is when a product is made, dismantled, and re-installed at its destination and is generally used to save taxes in the destination country, thus helping to reduce the cost of the final product.

In October 2024, Royal Enfield managed to sell 110,574 motorcycle units worldwide or almost double Ducati's annual production in 2023.

According to the company, this is the highest figure ever achieved by them and an increase of 31 percent compared to the same period in the previous year.

In the period January to October 2024, Royal Enfield managed to sell 565,363 motorcycles and has exported 52,624 units (up 21 percent).