Meaning Mother's Day With Great Mothers Who Take Additional Roles To Bring Positive Change

JAKARTA - December 22 every year in Indonesia is always a special day known as the commemoration of National Mother's Day. In 2024, the Ministry of Women's Empowerment and Child Protection (KemenPPPA) has set a special theme to celebrate 96 years of Mother's Day.

Carrying the theme Women Greeting, Women Empowered Towards Indonesia Gold 2024, this year's Mother's Day celebration reflects appreciation for the important role of women in supporting the progress of the nation and also an invitation to support women's empowerment in various aspects of life.

In commemoration of Mother's Day this year, let's look at the inspirational stories of Reni Nofriyanti, Della Seni Nadia, and Eva Rahmawati. Three great and inspiring mothers who became family heroes by empowering technological advances.

Reni Nofriyanti's struggle led her two daughters to pursue education

Behind ShopeeFood's helmet and orange jacket, there is a story of the struggle of a mother named Reni Nofriyanti. Since November 2021, this 55-year-old woman decided to return to work by becoming a driver partner for ShopeeFood.

This decision was taken not without reason. Reni needed additional income for the cost of education for her first child who studied at a well-known state campus in Yogyakarta, as well as a second child who was studying middle school.

"Initially, I needed additional income to pay for the education of my two daughters. Alhamdulillah, the income I got from ShopeeFood could meet my daily needs and send my two children to school. When it comes to flexible, I can still take care of my house and children," said Reni.

Eva Rahmawati's Business Inspiration: Housewives who produce tens of thousands of hijab per month

Eva Rahmawati, a housewife who has succeeded in proving that being a mother and successful entrepreneur is not impossible. Behind her busy schedule of taking care of her household and family, she has succeeded in building the Nabnib.id hijab business which has grown rapidly on the Shopee e-commerce platform.

The journey to build a business that is full of challenges does not dampen Eva's enthusiasm to continue to innovate and develop her business. Every month, Nabnib.id now produces more than 20 thousand pcs hijab. Thanks to its increasing sales at Shopee, Nabnib.id has employed 35 employees, 70 percent of whom are dominated by women.

From her experience, Eva summarizes three tips for mothers who also want to sell online.

"Typs and tricks to build an online business are to make sure to always record stock, finance and cash flows. Second, invest in knowledge following the very fast development of online business. And lastly, don't be afraid to explore and try to maximize the use of e-commerce features to encourage sales," said Eva.

Successfully becoming a creator, Della gave Umrah surprise to her parents

Who would have thought, creating content on Shopee Video could change the fate of the family? Della Art Nadia, creator of Shopee Video, is one example. Thanks to her consistency in creating interesting content, Della managed to finance her family's life and sister's education. In fact, this mother of two children also managed to send her parents to Umrah to the holy land.

"Starting from trying to post videos of children's toys, fashion products, and household appliances, I just try to be consistent in making video reviews on Shopee Videos. Over time, the number of viewers of my content continues to increase. This year, my sales turnover through Shopee Video content has also succeeded in reaching billions of rupiah and I managed to realize the dream of my parents going Umrah to the holy land," said Della.

Della admitted that in a day, she can produce 5 videos that review local products. Every day, Della manages to help MSME entrepreneurs sell hundreds of products through her Shopee Video content. Not only focusing on Shopee Video content, Della is also trying to explore Shopee Live content by building a special live studio in order to open more jobs for those around her.

Shopee Mother's Day Celebration

In celebration of Mother's Day, Shopee also invites users to share Mother's Day moments through the 'Add Yours' template which can be accessed on the official Instagram Story account @shopee_id. Each user can be creative in adding photos, videos, or special messages on their respective Instagram Stories related to Mother's Day using the template.

Mother's Day Instagram Story Template, Shopee Indonesia And Puty Puar Collaboration

This template is the result of a collaboration between Shopee and Puty Puar (@byputy), a mother who is also an illustrator. This collaboration is designed to celebrate the extraordinary roles and struggles of mothers. Through this template, Shopee wants to create a more meaningful and loving atmosphere at a special moment of Mother's Day.