HMID Pockets 1,400 New Santa Fe Units, The Most Expensive Type Is The Best Selling
JAKARTA PT Hyundai Motors Indonesia (HMID) officially launched an all-new Santa Fe last October with a number of significant updates. This SUV comes with a bolder design, advanced features, and is a milestone in Hyundai's history in trying out the hybrid car market in Indonesia.
Competing in the class D SUV segment, the all-new Santa Fe is offered in two choices of driving systems, namely the Internal Combustion Engine (ICE) and Hybrid Electric Vehicle (HEV), with each available in Prime and Calligraphy types.
The success of this model is no joke. In almost two months since its launch, the Hyundai Santa Fe is claimed to have recorded 1,400 Vehicle Ordering Letters (SPK) in Indonesia. Interestingly, which variant is the consumer's favorite?
According to PT HMID Chief Marketing Officer Budi Nur Mukmin, the most widely sold variant is the most expensive type, namely Calligraphy HEV.
"I don't call this a surprise, but the most selling variant is the most expensive," Budi said during the all-new media drive show Santa Fe in Bandung on Thursday, December 5.
Budi added that the high sales of this variant are proof that consumers in Indonesia not only consider prices, but also prioritize premium comfort and features.
Hyundai subscriber segmentation shows that they remain sensitive to prices, but still attach importance to the comfort and features of the flagship. This is the reason Calligraphy HEV type is the main choice," he explained.
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Speaking of performance, the all-new Santa Fe is offered in the Hybrid Electric Vehicle (HEV) and Internal Combustion Engine (ICE) variants in Indonesia. The hybrid variant has a Smartstream G1.6T-GDI HEV turbo hybrid kitchen which provides a maximum power of 235 ps at 5,600 RPM.
Then for the pure ICE version, the SUV has a G2.5 GDI engine that gives a maximum power of 194 ps at 6,100 RPM. In addition, the all-new Santa Fe is offered two transmission variants such as eight automatic accelerations for the ICE variant and six automatic accelerations for the HEV type. Currently, the all-new Hyundai Santa Fe version of ICE is sold for IDR 699 million and IDR 784.5 million and the HEV version is offered for IDR 786.3 million and IDR 869.6 million.