Live Tourism Through Music Harmoni And Cultural Wealth

JAKARTA - In the midst of the charm of Yogyakarta which is full of history and natural beauty, the combination of music and culture has become an effective way to revive tourism.

A harmony is created when modern art meets world heritage, as seen in various events that make Prambanan Temple its background. Music is not only entertainment, but also a medium to introduce the beauty and richness of Indonesian culture to the world.

This was also captured by the Prambanan Jazz Festival 2024 which was held last July. Carrying the iconic background of Prambanan Temple which emits the charm of Indonesian culture.

As one of the most anticipated annual music events, this festival is not only a stage for well-known musicians but also a place to promote tourism potential in the Yogyakarta area.

Held by Rajawali Indonesia with PT Taman Wisata Candi Borobudur, Prambanan & Ratu Boko (TWC) and fully supported by the Ministry of Tourism and Creative Economy, this event shows a strong synergy between art and culture to strengthen the attractiveness of Indonesian tourism.

The enthusiasm can be seen from the number of visitors who reached more than 49,000 people during the festival. With thousands of spectators present every day, this event becomes a magnet that drives the local economic sector, especially through participating MSMEs offering various special products.

"The enthusiasm this year is extraordinary. We hope that the Prambanan Jazz Festival can have a positive impact on the economy of Yogyakarta and its surroundings, especially for MSMEs who participate in celebrating this festival," said Project Manager Prambanan Jazz Festival 2024 Candrari Ceri, in a statement.

This festival presents a unique experience for the audience, combining the music harmony of top artists such as Tulus, Kahitna, Dewa 19, and JKT48, with the magnificent background of Prambanan Temple which became a symbol of the splendor of the archipelago culture.

The beauty of the temple illuminated by night lights adds to the magical atmosphere, making this festival not only an entertainment event, but also a tourism promotion that shows Indonesia's great potential to the world.

In addition to the musical presentation, the 2024 Prambanan Jazz Festival offers various activities that make it a family tourist destination. Facilities such as children's play areas, lactation rooms, and relaxing places create a friendly atmosphere for all people.

On the other hand, there is also a choice of culinary tourism through a row of flavor-enriching traditional food outlets, inviting visitors to enjoy the rich taste of the archipelago. With additional photo spots set in the beauty of temples, this festival presents an interesting tourism experience that combines art, culture, and culinary.

The success of the Prambanan Jazz Festival is not only located in the number of spectators, but also in its impact on local tourism. This event revives the spirit of cultural preservation, promotes Yogyakarta as a leading tourist destination, and supports the development of the creative economy.