Apple's In-House Chip Design: Here's A Secret Weapon Behind Superior Performance In Industry
JAKARTA - Apple continues to lead innovation in chip performance with its M series, which has now outperformed the pace of other industrial developments. According to Apple's Mac Product Marketing Vice President, Tom Boger, and Vice President of Platform Architecture, Tim Millet, the self-developed chip design provides a strategic advantage for companies over conventional chipmakers who must meet the needs of a diverse market.
"We are not a silicon merchant company," Millet said, explaining that Apple does not make chips to sell to other companies. Instead, they designed chips specifically optimized for Apple devices, avoiding compromise in overall performance.
The latest series, M4, is claimed to be the fastest CPU core processor in the world, providing the best single-threaded performance in the industry. Apple Silicon's success is not only a matter of speed and energy efficiency, but also the ability of close collaboration between chip, system and product design teams.
The advantages of M4's Design and Technology According to Millet, the cutting-edge process technology Apple uses, including the second generation of nanometers three, allow them to maximize their potential innovation. Apple's internal team collaboration creates products such as the M4 Mac Mini with unmatched performance.
Apple is also using the Neural Engine to support various artificial intelligence features, as it was first applied to iPhone chips in 2017. This technology is now present in all M series chips, presenting more advanced AI capabilities for Mac devices.
Boger added that innovation in Apple Silicon continues to be driven by customer needs. For example, the MacBook Pro with M4 allows for consistent performance both when the device is connected to power or not.
Apple continues to work closely with software partners to optimize performance based on workloads that suit their users. With an integrated design approach, Apple believes they will be able to maintain the leading position in chip innovation and product performance.