Lazada Report: AI Plays An Important Role In Increasing Shopping Experience In E-commerce
JAKARTA Lazada, an e-commerce platform from Singapore, released a report on the Adoption of the Use of Artificial Intelligence (AI) in Southeast Asia. This report made with Kantar was shared on Friday, November 1.
In the report that VOI received, it was noted that users rely heavily on AI available on the Lazada platform. 92 percent of respondents used AI to get product recommendations, while 90 percent of respondents used AI to create product summaries.
Meanwhile, 88 percent of respondents made purchase decisions based on content and product recommendations produced by AI. This high percentage shows that AI adoption can improve user experience in the e-commerce industry.
"The launch of our first report marks an important moment to understand the role of AI that forms the future of e-commerce. Along with technological evolution, consumer expectations are also evolved," said Lazada Group CEO James Dong.
James added that AI has transformative potential. With this report, Lazada can gain new insights in the business world by utilizing advanced technology. That way, shopping experiences can be designed more personally, smoothly, and intelligently.
SEE ALSO:
"We are committed to staying at the forefront of innovation, ensuring AI encourages efficiency and increases customer engagement in all aspects. Going forward, we will continue to invest in AI and cutting-edge technology to revolutionize the e-commerce ecosystem," said James.
In line with this report, Lazada launched AI Labinda which utilizes generative AI. This new tool is personalized to become a shopping assistant and serve all customers every day with four flagship features, namely Message+, Try-On Mode, AI-Based Product Description, and AI-Based Smart Review.
AI La happened to be the first e-commerce chatbot to be supported by OpenAI's ChatGPT. Using this technology, AI La way can provide personalized product suggestions and recommendations taking into account buyer preferences, purchasing history, and the context of questions.