Askrindo Increases Insurance Penetration In The Young Generation

JAKARTA - The results of the 2024 National Literacy and Financial Inclusion Survey (SNLIK) show that the insurance literacy index rate in 2024 has increased significantly to 76.25 percent from the 2022 position of 31.72 percent. Meanwhile, the insurance inclusion index in 2024 was recorded at 12.21 percent or down from 2022 at the level of 16.63 percent.

The trend of increasing the literacy index seems to be continuing in the coming years. Although increasing, there is still a fairly wide gap between the literacy index and the insurance inclusion index which indicates an understanding of insurance products has not been followed with the desire to buy insurance products.

In the context of Insurance Day and Financial Inclusion Month, through the 'Young Generation of Insurance Understanding' PT Askrindo continues to strive to increase insurance penetration, especially to the Young Generation or productive age with an age range of 18 - 25 years. President Director of PT Askrindo, Fankar Umran, said the importance of providing awareness of managing finances wisely at a young age.

"There are still many young students who do not understand properly how to manage their finances, let alone choose insurance as an option. Here Askrindo invites young friends to understand insurance better so that they know the importance of protecting themselves and protecting their assets or businesses from risks such as accidents on trips or fires. business buildings, carts and places," said Fankar, in his statement, Monday, October 28.

The National Survey of Financial Literacy and Inclusion (SNLIK) in 2024, for the Young Generation in the age range of 18 to 25 years, understanding financial literacy reaches 70 percent, while the rate of inclusion is 79 percent.

Certified Financial Planner, Tania Putri, said the Young Generation is known as a generation that is adaptive to the times, many young people spend money according to their needs first, after that they will only save the rest of their money after meeting their needs.

"Financial literacy must continue to be improved to avoid illegal fraud and financial activities. In regulating finances that must be regulated first is ourselves, when we have good self-control, it will usually be balanced with good financial management as well. When someone is able to manage their finances, then they will understand the risks. The key to the success of financial management is our own awareness," added Tania.

On the same occasion, the Head of the Product Research and Development Division of PT Askrindo, Yudhi Ferraro, said that the younger generation currently understands very little about insurance. Having insurance from a young age is also considered a very important choice, one of which is to protect yourself from unwanted risks in everyday life.

"There are many risks faced in everyday life, such as damaged laptops, our vehicles that suddenly break down when leaving for work, during holidays, or are receiving education. The risk is becoming an inseparable part of us, but by having insurance at least we have protection for ourselves, currently there are many insurance products whose premiums are quite cheap and even the same as daily snacks," added Yudhi.

In this insurance literacy, Askrindo also provides understanding of the KUR Guarantee process so that the younger generation understands the importance of protecting Micro Enterprises from an early age.

"Student friends who have their own business, it is necessary to minimize the risk of loss. With business protection or micro-enterprises insurance, it is one of the important points to minimize the risk of loss so that if something happens to our business," concluded Yudhi.