European Union Privacy Regulator Fines LinkedIn IDR 5.18 Trillion For Targeted Ad Practices

JAKARTA The EU's main privacy regulator on Thursday announced that it had imposed a fine of 310 million euros (Rp 5.18 trillion) on Microsoft's professional network platform, LinkedIn, regarding targeted advertising practices.

The Irish Data Protection Commission (DPC), which acts as the main privacy regulator for most major US internet companies in the European Union, is due to their operating location in the country, assessing that LinkedIn has violated privacy rules related to processing personal data without adequate legal basis.

"Personal data processing without a proper legal basis constitutes a serious violation of the basic rights of data subjects to data protection," said Deputy Commissioner of the DPC, Graham Doyle, in a statement.

Last year, Microsoft stated that it expects to cost around $425 million for a possible fine from Irish regulators regarding their LinkedIn units.

"While we believe we have complied with the General Data Protection Regulation (GDPR), we will work to ensure our advertising practices meet the deadline set by the IDPC decision," LinkedIn said in a statement.

The fine adds to a series of crackdowns on tech giants by EU privacy regulators, which further tighten their scrutiny of GDPR violations, particularly those involving large US-based companies.