FUEL Launches Liquid Cita Rasa Ice Cream That's Classy

JAKARTA - Indonesia is now one of the countries with the largest vape users in the world.

Seeing the huge market potential, FUEL launched a new innovation that presents a unique taste with the liquid vape Ice Cream Series, providing a different sensation that has never existed before.

According to data from the Indonesian Vaporezer Personal Association (APVI) as of March 2023, Indonesia has around 6 million electric cigarette users. This figure places Indonesia as the country with the highest number of vape users in the world, outperforming developed countries such as Switzerland, the United States, Britain, and Canada.

Responding to the increasingly rapid development of the vape industry in the country, FUEL presents Ice Cream Series with three flavor variants: Honeydew Ice Cream, Strawberry Ice Cream, and Mango Ice Cream.

This liquid combines a typical ice creamy flavor with fresh fruit, creating a sweet sensation that is not boring quickly. The main advantage of this product is a premium flavor that brings a classy "dessert" impression but remains authentic with a soft ice cream sensation.

FUEL targets the upper-middle market, with the hope that this product can be enjoyed by office workers, freelancers, fresh graduates, and young entrepreneurs aged 21 years and over.

"Although there are already some liquid ice cream flavors for pods, we want to give a different and better puff sensation. Our focus is on presenting clay creamy ice cream," said Gregorius Christopher Bernhard, Marketing Planner FUEL.

Processes And Challenges To Create Ice Cream Cita

Creating liquid vape with an ice cream flavor is not easy. This process involves in-depth market research, research, and the development of three stages of flavaring to ensure the flavor generated is in line with consumer expectations.

The biggest challenge is to create a creamy ice cream flavor but to keep it balanced with the freshness of the combined fruit.

FUEL has succeeded in presenting an authentic ice cream sensation with the latest taste technology, providing experiences such as enjoying real ice cream in the form of vape.

According to Gregorius, there is a bit of a cold sensation in the Ice Cream Series, but the main focus remains on the creamy flavor combined with fruits such astes, mangoes, and melons.

This combination creates the right balance between sweet and creamy tastes, so that vapers don't get bored quickly.

Vape Ice Cream Trends And Users

With a wide market target, ranging from beginners to experienced users, this series offers a new experience that is of interest to all circles.

We created a common and familiar mix of flavors for beginners, but still offer a different sensation for old users. This combination of fruity and creamy on liquid can be a new trend among the vapers, added Gregorius.

Although this sweet and creamy taste is very pampering for the tongue, users must still be wise in using vape products. FUEL ensures that the ingredients used have gone through a strict safety test. Each batch liquid produced always meets safety standards so that consumers can enjoy products safely.

FUEL Ice Cream Series not only offers a taste, but also experience. For those of you who want to feel the sensation of enjoying ice cream in every vape suction, this product can be the right choice to enjoy at any time.