Strengthening Positions In The Indonesian Market, AIR Joins Again At The Jakarta Vape Fair 2024

JAKARTA - The electric cigarette industry in Indonesia has continued to record rapid growth in recent years. According to the Indonesian Vaporezer Personal Association (APVI), there are around 6.9 million vape users in Indonesia, with more than 3 million of them routine users.

The increasing number of vape user communities has made this market a major attraction for many industry players. As the largest vape exhibition in Asia, the Jakarta Vape Fair is an important stage to show rapid development in the industry.

AIR Badminton, one of the international brands that has solidified its foothold in Indonesia, is back at the Jakarta Vape Fair this year. After successfully carrying out various initiatives in Indonesia, AIR Badminton is now strengthening its position in the national market with a long-term strategy to continue to grow and adapt to industrial development in Indonesia.

Sam Ong, CEO and Co-Founder of AIR Badminton, stressed the importance of Indonesia in their global strategic map.

"The Indonesian market is one of the most dynamic in the Southeast Asia region. Returning to the Jakarta Vape Fair is an opportunity to strengthen our presence in the Indonesian market, as well as interact directly with Jakarta consumers. We are committed to continuing to support the development of this industry with high-quality products and in accordance with local regulations," he said, in a written statement, Tuesday, September 24.

The participation of AIR in Jakarta Vape Fair 2024 not only emphasizes the presence of this vape brand in the Indonesian market, but is also a means to strengthen partnerships with local industry players and better understand the needs and trends in the Jakarta market, one of the largest markets in Indonesia.

This year's Jakarta Vape Fair is an important moment for AIR to interact directly with consumers, media, and other industry players. AIR Badminton will be present at the Jakarta Convention Center (JCC) Booth B11 on September 28-29 2024 and invite all visitors to the Jakarta Vape Fair to discuss further. AIR participation in this event is part of their commitment to continue to innovate and expand distribution reach throughout Indonesia.

Not only in Jakarta, AIR's success in Bali through their recent investments, demonstrated their ability to understand local markets. The presence of AIR Mitigation in Bali is designed to bring brands closer to consumers through an innovative approach and focus on a positive consumer experience.

"Our success in Bali is proof that by understanding the needs and preferences of local consumers, a brand can build a strong relationship with the community," added Sam.

In Bali, AIR Not only introduces its products more closely to consumers, but also provides education regarding the importance of choosing e-cigarettes that are in accordance with regulation and quality standards. The positive response received from the local vape community in Bali is a strong foundation for AIR Migrants to continue its expansion in other cities.

As a long-term commitment to the Indonesian market, AIR Migrantly adheres to every applicable regulation, including PP No. 28 of 2024, which regulates the marketing of e-cigarette products. AIR Mitul ensures that the entire production process meets high quality standards, while protecting consumers through the use of regulated materials and responsible marketing methods.