StepN Go And Adidas Launch New NFT Sneakers Collection On Solana

JAKARTA - The latest collection of non-fungible token sneakers (NFT) called Genesis, the result of a collaboration between StepN Go and Adidas has just been launched. This launch is the second stage of their partnership after a huge success in April 2024. This collection not only combines elements of fitness and digital mode, but also offers innovations that captivate fans in Web3 space.

This Genesis Sneakers collection aims to further combine the elements of fitness and digital mode in Web3 space. Fans can enter the draw to get one of the 1,000 sneakers available at a cost of 10,000 GMT, the original StepN Go token. For those who don't succeed, they will get a refund. In a statement on social media, StepN Go emphasizes that this collaboration brings further innovation by presenting four unique design sneakers that will captivate users.

Since the launch of the public beta version in September 2024, StepN Go has attracted attention with its innovative features. One of its flagship features, Haus, allows users to lend sneakers to friends, share income while motivating each other to stay active. Fitness Level features also provide additional awards based on consistent activity, turning each step into an opportunity to gain more. To support this new feature, StepN Go launched a new token, Go Game Token (GGT), which can be obtained by walking, jogging, and running using digital sneakers.

The popularity of NFT is not only limited to StepN Go and Adidas. Several German companies, such as Lufthansa and Hugo Boss, are also starting to explore this technology. Lufthansa, for example, launched an NFT loyalty program through the Uptrip app, allowing passengers to change their travel experience to NFT to get a reward. Meanwhile, Hugo Boss is working with leading digital mode designers to create exclusive NFT clothing that can be worn by avatars in the virtual world. Through the HUGO BOSS XP program, members can collect and exchange NFT through their interactions, opening access to exclusive products and brand shows.

The collaboration between StepN Go and Adidas shows how blockchain and NFT technology can change the way we interact with fashion and fitness. With more companies exploring this innovation, the future of digital fashion and healthy lifestyles seems even more promising.