Melissa/BIMBA Y LOLA Introduce A Style-Conscious Manifesto Through The Latest Collaboration Collection

JAKARTA - Melissa, a footwear & accesssories brand from Brazil that has been present since 1979, collaborates with the leading fashion brand from Spain, BIMBA Y LOLA. Melissa's distinctive character and urban style from BIMBA Y LOLA present a fresh, fun and modern collection.

Melissa has positioned herself as one of the global leaders in sustainable footwear, one of which is the use of Melflexmen, the main environmentally friendly ingredient, vegan, and very flexible. The commitment to the environment goes hand in hand with the continuous utur in presenting a collection that is original and always new. This is due to the collaboration with BIMBA Y LOLA, a leading brand from Spain that has an ideal combination of femininity and flexibility as well as modern and classical.

"Melisa / BIMBA Y LOLA is not just a collection, this is a fashion expression for the summer. More than that, this collection is a form of implementation of how beauty meetings sustainability. From city to beach, this collaboration raises joy, creativity, and responsibility for our environment. Optimism is a choice," said Head of Marketing Communication Melissa Indonesia, Sara Calista, in a statement, Monday, August 26.

The Melissa / BIMBA Y LOLA collection explores the DNA of both brands and is present in 3 jelly fisherman sandals and 4 bags. The jelly fisherman sandals are a reinterpretation of the iconic Melissa PLACEsion model, designed to deliver innovation and comfort. Available in three colors: irkedescent blue, salmon, and black.

Multifunctional bags, inspired by the BIMBA Y LOLA collection, complement this collection of collaborations by combining functions and aesthetics, without ruling out any fun aspects. Ideal choices for arty fashionenthusiasts and like out-of-the-box Fashion items designs combine tutti-frutti Melissa's iconic aroma with BIMBA Y LOLA functionality. Available in black, green, pink, and blue.

"We are holding a special installation which will start on August 7, 2024 at Plaza Senayan. Melissa lovers can see and try directly the collection of collaborations that are unique but very suitable to be collector items this season," said Sara.

The launch of the Melissa / BIMBA Y LOLA collaboration collection features a global model, Gabriela Brooks in photo-photo uturistic photographer I Hedvig Jenning's uturistic. With the results of this uturistic style display, it successfully displays the summer spirit drawn from this collection.