One Decade Of IDN In Building Indonesia Through The Spirit Of The Young Generation

JAKARTA - In the past ten years, Indonesian people experienced significant changes in the way they received information. Before the digital era dominated, newspapers, magazines, and television became the main sources of news and information. However, with advances in technology and the internet, digital media began to change the way information is conveyed and accessed.

This information revolution brings new challenges to traditional media and opens opportunities for new players to innovate and meet the increasingly complex and diverse needs of information.

In the midst of this change, IDN Media began its journey with the aim of educating and providing information to the Indonesian people evenly. The IDN Times, formerly known as the Indonesia Times, has paved the way for changing the digital media landscape in Indonesia.

With the various needs and digital transformations, IDN has transformed into a multiphase consumer technology company with various business segments devoted to responding to the needs and information of the younger generation such as livestreaming, economy creators, talent management, music festivals, film production houses, and research institutions.

In the course of this transformation, Winston Utomo as CEO of IDN revealed the essence of the transformation of IDN as a commitment to Indonesia and its younger generation.

We believe in the strength of the younger generation in building Indonesia. Because IDN is Indonesia and the younger generation is the architect of the nation's future. Therefore, it is very important for us to provide a forum to express our aspirations," he said.

In line with this transformation, IDN is increasingly committed to building a holistic ecosystem to support people who are knowledgeable and ready to face a better future.

William Utomo, COO of IDN, added that over the past ten years, his party has worked hard to democratize information and have had a positive impact on Millennials and Gen Z in Indonesia.

"However, with conditions and needs that continue to grow, our efforts to form a young generation do not stop here. Currently, IDN is focused on embracing the spirit of innovation, collaboration, and unity that defines our company, in accordance with the meaning of our name: Indonesia," said William.

IDN's vision is in line with Indonesia's preparation towards Golden Indonesia, by preparing a superior and competitive young generation. IDN plays a strategic role by presenting a complete and relevant ecosystem, which is expected to have a positive impact on the people of Indonesia, both today and in the future.

Each business segment in the IDN ecosystem has a strategic goal that contributes to the mission to empower the younger generation of Indonesia to become a catalyst for change.

"We are building an ecosystem that provides added-valued products and services to prepare the younger generation, not only for tomorrow but also for the next 100 years," said William.

Currently, IDN has four pillars of the line of business that support the vision and mission. The first pillar is livestreaming, which focuses on building interactive and educational platforms to reach a wider audience. The second pillar is the creator economy, which provides full support for content creators to share information, innovate, to achieve success in the digital era.

The third pillar is entertainment, which focuses on producing high-quality entertainment content according to the interests of the younger generation of Indonesia. Finally, the fourth pillar is digital media, which conveys accurate and relevant information and news, adapted to the lifestyle of the younger generation.

IDN is committed to continuing to build an ecosystem that supports the younger generation of Indonesia. This decade-long journey is proof of the power of vision, innovation, and commitment to the core values.

"IDN is ready to lead the path to a more prosperous future, with the impact felt to future generations. Because we believe, one step at a time, for a better Indonesia," added Winston.

IDN is a consumer technology platform company for Millennials and Gen Z in Indonesia. IDN was founded on June 8, 2014 in Surabaya by two brothers Winston Utomo and William Utomo and has a vision to form a better Indonesia and a mission to empower Indonesia's young generation as carriers of change for a prosperous, inclusive, and harmonious future.

IDN continues to grow and develop in building its business network. Currently, IDN operates four business lines, namely livestreaming, entertainment, economy creators, and digital media. IDN has 18 business units, namely IDN Platform, Saweria, IDN Pictures, JKT48, Boss Creator, ICE, MORF, IDN Times, Popbela.com, Popmama.com, GGWP, Duniaku.com, FORTUNE Indonesia, MMmy, IDN Creative, IDN Event, and there are non-profit organizations namely the IDN Research Institute and the IDN Foundation.