Hyundai Motors Indonesia Will Launch Three Latest Products, Markets Are Middle-Intensive

JAKARTA - PT Hyundai Motors Indonesia (HMID) confirmed that it will launch three models for the remainder of this year. This is in line with the company's plan to present six models in 2024.

The South Korean manufacturer also said it would present three models. Although it is not explained in detail about the car, Hyundai ensures that a number of vehicles will play in the medium market and above.

Chief Operating Officer of PT Hyundai Motors Indonesia (HMID) Fransciscus Soerjopranoto, assessed that presenting these products could increase sales volume and make the Indonesian automotive industry more varied.

"Are we going to introduce medium products up? The answer is yes. Because we see this market is increasing and can increase sales volume," Suryo said when met by the media in Lebak Bulus, Jakarta, Friday, August 9.

Even though the Indonesian auto market is experiencing a decline, he said that this segment has a lot of interest so he believes that his new product is wanted by the community.

"What we see is that the upper middle class has money, but if there is no attractive product, they will not buy it," added Suryo.

He took the example of Ioniq 5 N which was launched at the 2024 Gaikindo Indonesia International Auto Show (GIIAS). Suryo claims that the product was immediately ordered by many consumers after several hours of its launch, proving that the consumers of the country are rich enough to buy vehicles.

"We take the example of Ioniq 5 N, a few hours after the launch, dozens of SPKs have been recorded. Then when GIIAS closed it was 130 SPK. It means that the Indonesian people have money. It only depends whether the product exists or not," explained Suryo.

Suryo also ensured that all three products were not in the lower segment on the grounds of avoiding price wars and hoped that other single-agent brand holders (ATPM) would launch attractive products to increase sales volume.

If we play the market below, there is a price war, a war of benefits and cannibalism. What for? We are here to increase the sales volume of the market. The hope is that for other brands, they will also issue new products to increase this volume," concluded Suryo.