Honda Collaboration With Hot Wheels Launches Civic EG Collection At GIIAS 2024

JAKARTA - There is something different from Honda at the GIIAS 2024 event. This time Honda collaborated with Hot Wheels and launched an exclusive Honda Civic EG product.

The collaboration is part of Hot Wheels' global campaign that carries the theme "Driven to be Legendary", which features a special edition of legendary cars.

"Honda believes that the status of the legend cannot just come, but requires passion, quality, consistency, innovation and most importantly tested by time. Therefore, Honda is very proud to be part of a special collection of legendary Hot Wheels cars, especially with Honda Civic which has been very close to consumers in various countries, including Indonesia," said Communication Strategy Sub Division Head of PT Honda Prospect Motor Yulian Karfili, during the launch at GIIAS, Saturday, July 20.

Honda Civic EG was chosen as part of this collection because of its iconic model, famous for its timeless performance and design. Honda Civic EG was produced by Honda between 1992 and 1995, which is one of the most iconic generation of the legendary Civic model.

Honda Civic EG Special Edition/PHOTO: Afrizal-VOI

In addition, this car is famous for its tough performance and high durability, making this car popular among automotive lovers from time to time. Honda Civic EG is not only popular in the Japanese domestic market, but also achieves success in the international market, including in the United States.

The Honda Civic EG Special Edition or called Hot Wheels Honda Civic EG 2024 Convention Car from Hot Wheels features an exclusive design element with the legendary livery used in racing events. This special edition will be produced in a limited way specifically for collectors in Indonesia. Consumers interested in this special edition can see firsthand for the first time, Hot Wheels products scaled 1:64 and had the opportunity to have this product at the Indonesia Diecast Expo event on October 26, 2024.

In addition, specifically at the Honda booth, it also features a 1:1 version of the Honda Civic EG Special Edition which is designed similar to the diecast version. So that consumers can see and enjoy the Honda Civic EG and various Honda products that are immortalized into diecasts.

SEA's Brand Manager Vehicles Category Radithya Pradana said this collaboration was a historic moment for both parties.

"Hot Wheels is committed to continuing to be relevant to the younger generation, especially Auto-Enthusiast. We believe that this time's Honda collaboration in the form of a diecast Hot Wheels Honda Civic EG 2024 Convention Car scale of 1:64 can bring pleasure and liven up to everyone's dreams," said Radithya.

Apart from Honda Civic EG, there will also be various other popular Honda products that are exclusively during the exhibition. Visitors can also experience other interesting activities such as the Hot Wheels Race which will be held every Friday, Saturday, and Sunday during the 2024 GIIAS.