Zurich Life Collaborates With Mayapada To Market Insurance Products

JAKARTA - PT Zurich Topas Life (Zurich Life) is collaborating with PT Bank Mayapada Internasional Tbk by going through bancassurance to market Zurich Family Gen Assurance which is an Insurance Product Linked to Investment (PAYDI).

"We are optimistic that this joint synergy with Bank Mayapada will encourage the expansion of product distribution and can protect wider customers," said President Director of Zurich Life Richard Ferryanto in a statement, quoted from Antara, Friday, July 12.

He said that the collaboration was an effort by the two companies to encourage the growth of the national insurance industry and provide integrated banking and insurance services so that customers could do better financial planning.

Zurich Family Gen Assurance was chosen as a collaborated product because it considered that the need for insurance was higher among families, both for risk coverage for themselves, family members, and children.

In addition, these insurance products can also be used to maintain family financial stability in the future because the benefits can be inherited.

"Through Zurich Family Gen Assurance, we strive to provide optimal protection, as well as help customers to prepare for further expenses to maintain family economic stability," said Richard.

Bank Mayapada Vice President Director Thomas Arifin said that the cooperation was also part of his party's strategy to expand the service portfolio and reach more customers with diverse financial needs.

Through partnerships with Zurich, not only offers innovative and high-valued insurance products, but also strengthens our position as a bank that serves various market segments, including premium customers," he said.

He hopes that with his broad party distribution network as well as the flexibility and advantages of these insurance products, collaboration can have a positive impact on the market.

By buying the insurance product through Bank Mayapada, he continued, customers can get a special offer, namely a customer reward of 5 percent.

"This partnership shows Bank Mayapada's proactive steps in diversifying financial product services and offers that are more comprehensive, while at the same time affirming the position of Bank Mayapada and Zurich as partners providing banking and insurance services that are able to meet the needs of various market segments in Indonesia", added Thomas.