Danamon Financial Friday Is Back, Financial Learning Is More Fun

JAKARTA - In order to support the Financial Services Authority (OJK) for equitable financial literacy to all Indonesian people, PT Bank Danamon Indonesia Tbk (Danamon) re-launched the 2024 Fund Financial Friday (DFF).

The initiative, which has been carried out since 2020, has now come in a new format through the more attractive 2024 DFF, namely a mini series with a storyline that represents various financial tendencies of the community.

The 2024 DFF will run throughout 2024. Each new episode will be uploaded on Fridays every month through Bank Danamon's YouTube channel as well as other Danamon social media accounts such as TikTok, Instagram, and Facebook.

Lily Puspasari, Chief Marketing Officer, PT Bank Danamon Indonesia Tbk, said, through the DFF, Danamon wants to reach all Indonesian people to provide financial education and increase financial literacy regarding banking services such as credit services, savings, loans, and insurance from formal banking institutions.

"We also hope that this can increase the community's ability to make financial decisions that suit their financial needs and goals. Through this financial education, we also invite the public to be more aware of various financial crimes, both cyber and conventional," he said, Wednesday, May 29.

As is known, in the midst of the rapid development of technology in the digital era, financial literacy is one of the important aspects that must be owned by each individual.

Based on the 2022 National Literacy and Financial Inclusion Survey conducted by the OJK, the financial literacy index in Indonesia still needs to be increased because it has only reached 49.68 percent. On the other hand, the financial inclusion index has reached 85.10 percent.

This shows that there is a gap between the financial literacy index and the financial inclusion index of 35.42 percent. This means that many people who have used financial products do not understand the concept of financial regulation first. Lack of financial literacy can pose risks to the community, such as fraudulent investments, and are entangled in online loans.

As a customer-centric bank or focused on customer financial needs, Danamon offers a holistic financial solution (one stop financial solution provider), which not only provides quality products and services and is in accordance with customer needs (tailor made), but also provides consultations for both individual customers and those who are starting a business.

This is in line with Danamon's goal to emphasize his position as part of a larger and stronger financial group, especially after the completion of the acquisition of Indonesia's Home Credit by MUFG; Mandala Finance and Zurich by Adira Finance; as well as the support of Danamon's strategic partners such as Akulaku, Grab, and the Garuda Fund Ventura Fund by MUFG Innovation Partners Co., Ltd (MUIP).

Danamon hopes that customers can manage and develop their finances more effectively and grow with the financial group Danamon in a sustainable manner.

"With an interesting format and a relevant topic but still light and easy to understand, this program is expected to provide useful education and a holistic financial solution to the community. Therefore, don't miss every episode and be part of the journey to grow with Danamon," concluded Lily.