Capai Kembangan Bisnis Teknologi Informasi Dan Shared Services, Anak Usaha SIG Rai BUMN Entrepreneurial Marketing Awards 2024

JAKARTA - PT Sinergi Informatics Semen Indonesia (SISI), which is a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), won the The Most Promising Company In Tactical Marketing award for the category of BUMN Subsidiaries at the 2024 BUMN Entrepreneurial Marketing Awards. SISI is considered successful in managing marketing strategies effectively through optimizing digital channels and customer experience approaches, so as to increase customer growth and income.

The award was handed over by the 2024 BUMN Entrepreneurial Marketing Awards, Sulistiyo Wimbo Hardjito to the President Director of SISI, Achmad Tholchah at the Grand Atrium Kota Kasablanka, Jakarta, on Wednesday (15/05/2024), in a series of activities of The 12th Annual Jakarta Marketing Week held by MarkPlus, Inc.

SISI President Director, Achmad Tholchah said, the ability and experience in managing the Information and Communication Technology (ICT) system at the SIG Group, encourages SISI to develop its business by acquiring new customers outside the SIG Group. SIS continues to pay attention to the growing needs of the industry to be adaptive and able to present innovative ICT solutions, as well as a basis for formulating the right marketing strategy.

This award is the result of the work of all SIS management and employees as well as full support from GIS as the holding company. SISI is committed to continuing to innovate in presenting ICT solutions that provide convenience and help the industry achieve efficiency, as well as superior services to provide the best experience for customers, in order to accelerate future business achievements," said Achmad Tholchah, in his statement, Friday, May 17.

SISI is a subsidiary of GIS established in 2014 as the manager of the ICT system within the GIS Group. As industry needs for ICT services increased, in 2017 SIS started the initiative to develop its business by working on markets outside the SIG Group. SISI's business journey into a new chapter in 2022, where SIS is increasingly moving out to acquire more customers by offering three service products, including Shared Services, Digital Solution, and System Integrator.

Shared Services is an end-to-end solution for digital-based business process management. This service works centrally by consolidating transactional business operational activities. While Digital Solution includes Software as a Service (SaaS) services, such as ERP (Entreprise Resource Planning), Point of Sales, CRM (Customer Relationship Management), HR (Human Resource Management), and ESS (Employee Self-Service). System Integrator services are in the form of fulfilling ICT solutions, ranging from consolidating, software development, to providing hardware-suware.

Consulting services, FORCA (InFORmation Capital) ERP, HR and ESS, are SISI flagship service products that are in great demand by corporate customers. ERP itself is a system that integrates and automates major business processes in a company, including production management, projects, finance, administration, and others. FORCA HR is an application designed to facilitate HR planning, management, and evaluation of the HR business process (Human Resources). While ESS is a mobile application that allows employees to carry out various administrative tasks independently, such as attendance, to applying for leave and overtime.

According to Achmad Tholchah, in marketing activities, SISI not only maximizes digital channels and direct selling for potential customers, but is also active in a number of communities and forums. SIS, which is oriented towards customer satisfaction, continues to improve capabilities in order to overcome the constraints faced by customers comprehensively. With superior service, SISI hopes to provide the best experience for customers (customer experience) and maintain trust level so that it becomes a recommendation and reference for other potential customers.

SISI telah dipercaya oleh berbagai perusahaan untuk menyediakan layanan ICT, antara lain Perum DAMRI (Implementasi FORCA ERP & FORCA HR); PT Dahana (Persero) dan Anak Perusahaan; PT Pertamina Maintenance & Construction (Aplikasi PROCSI); Biofarma (Aplikasi BICEPS); PT Adhi Karya (Persero) dan PT Wijaya Karya Bangunan Bangunan (Aplikasi Client Assessment Karya Shared Cloud); PT Penjaminan Infrastruktur Indonesia (Persero) (Maintenance dan Pembangan Aplikasi Stakeholder dan Project Database); PT PP (Persero) (Implementasi Modulus Succession & Development); dan PT Trakindo Utama (Dembangan Aplikasi EPR IMMM/ISM).

For the efforts that have been carried out, in 2023 SISI managed to record a total increase of 50 percent of customers. The number of customers from private companies increased by 75%. Along with the increase in customer numbers, SIS also managed to increase revenue by 20% from the internal GIS Group, while from outside the GIS Group it increased by 35 percent," said Achmad Tholchah.

SIG's Corporate Secretary, Vita Mahreyni said, as the holding company SIG appreciated a number of achievements achieved by SISI.

"With the spirit to continue to innovate and strengthen collaboration and synergy, I hope SISI can continue to grow with proud achievements in the years to come," said Vita Mahreyni.